I’m so excited to finally share with you our newest collection—Spring 2019. This line was our focus for the better part of last year and is heavily influenced by my love for the ocean and the literary work of Gerald Durrell. I love the ocean, and we often travel to the beach to spend time together as a family swimming, cooking delicious meals, and these days even surfing.
I fell in love with the televised version of Durrell’s life on the Greek island of Corfu. It’s so rich with beautiful imagery—dilapidated romantic architecture, gorgeous hillsides, and the fashion of the 1930s.
With that inspiration in mind, I created silhouettes that are flowy and feminine and colors that are marine-inspired and versatile. From bright whites that remind you of the sun reflecting off the sand, to deep indigo the color of the ocean when you’re out too far to touch. The fabrics are light and airy to catch the breeze coming off the water.
When designing this collection, I imagined a woman packing a bag to head off and do some soul searching. She finds a small beach town, spends time walking along the shoreline, reads her book on the porch of the cottage she’s renting, and has dinner with new friends she meets at the local cafe.
Another important aspect of this collection is our use of organic fabric. To increase our focus on sustainability, we chose to use materials created without the use of chemicals. Organic fabrics use less water, help soil maintain it’s fertility, and avoid pesticides that could negatively impact farmers, workers and the community in which cotton is grown. It’s important to me that our clothes feel as good ethically as they look aesthetically, and our transition to organic materials supports that mission.
Now that you know the inspiration behind our Spring 19 line, I hope you'll take a moment to view the full collection and that you love these pieces as much as I do.
- Amy Voloshin