This week, we officially launch our collaborative collection with The Mom Edit. Their founder, Shana, and I have been friends ever since we first met at our Voloshin launch party, and she’s written several posts on her site about her fondness for our clothing (she’s personally responsible for nicknaming our cotton gauze “cloud fabric”). In addition to our shared love of fashion and calling Philadelphia home, she’s also a mom to two amazing boys with an enjoyably candid take on parenting that shows through on her blog.
So it seemed natural, of course, for us to take this next step. I approached Shana with the idea to collaborate on a collection together in March when I was showing her our Spring collection. She immediately started throwing out ideas and playing with the garments from that collection, pinning them up and experimenting with ways that we could shorten our Margo dress to show a little more leg. With her active lifestyle and affinity for flirty silhouettes, we started brainstorming different styles that would combine comfort with feminine shapes to create the perfect summer staples.
While stopping by our studio for lunch and to discuss next steps, I brought Shana to our vintage textiles archive to pull inspiration for potential designs. Going off her love of earth tones and prints, we pulled a few 70s-inspired patterns as our starting point. A few discussions and some re-working here and there, and we ended up with a beautiful neutral-toned stripe in varying-sized lines.
Next, Shana talked us through some of her favorite garments from her own wardrobe to start the conversation around silhouettes. From a billowy trapeze tank to a breezy open-back fly-away top, we created pieces that echo her go-to summer staples and blended them with our love of comfort and easy dressing.
Once it was time to design a dress for the collection, inspiration came easy. The Carina is a tiered ruffle dress based on our bestselling Talita Dress, a favorite of Shana’s that she “packed for every vacation last summer.” To add her own touch, we shortened the hemline to make it perfect for wearing with almost any footwear—including a personal favorite of hers, sneakers.
For her final touch, Shana named each piece after a favorite spot of hers in Philadelphia—Trattoria Carina, Grace Tavern, Morgan’s Pier, Café Lutécia, and Kate Jacoby of Vedge Restaurant.
Together, we designed this collection through combining both of our personal styles to create Shana’s dream summer capsule in Voloshin’s signature high quality natural fabrics. It was a blast getting to know Shana even better during this process, and we hope you’ll enjoy wearing these pieces as much as we enjoyed making them.